Yarra Valley Gourmet Foods have successfully defined an emotive hook to influence purchasing behaviour by aligning themselves to the location of the Yarra Valley, in which they are based, and to trade off the benefits that this offers. The visual audit found that Yarra Valley Gourmet Foods do what they say they do. Market research established that they provide quality produce and this is supported by their sales representation.

As in all industries, Yarra Valley Gourmet Foods face competition for market share and expansion through diversification of new product lines and ingredient combinations. In the process of conducting the visual audit, BrandHOUSE identified key criteria that Yarra Valley Gourmet Foods needed to address to be able to achieve goals as set out in their business plan. To be able to meet this, four critical success factors were identified that would determine their ability to innovate further into existing and emerging markets and establish new growth potential. Recommendations were made after having evaluated their current business environment and projected business environment made on the basis of their existing customer base and key features of channels to market.

A gap analysis identified a reactive approach to capture greater share into purchasing behaviour at point of sale along with a risk management assessment.

Working with Yarra Valley Gourmet Foods, BrandHOUSE have been able to identify pathways through capture of greater market share that will provide a foundation for growth through acquisition and expansion with the introduction of new ingredient combinations.

Yarra Valley Gourmet Foods have been manufacturing the Yarra Valley Preserves for 20 years and offer salad dressings, infused oils, vinegars, jams, jellies, mustards, cordials, chutneys and alcoholic fruits. Their commitment is to provide quality home-made produce sourced from local seasonal produce with no artificial flavours, preservatives or emulsifiers with small batch runs of their product lines ensuring the retention and enhancement of flavour and colour.