A visual audit provides an analysis of an company’s brand and its brand management and marketing effectiveness. It assesses a brand’s strengths, weaknesses, opportunities, and threats. It identifies growth opportunities including those achieved by brand repositioning and brand extension. The visual audit will outline recommendations to improve brand equity, brand positioning, brand management and marketing effectiveness.

We set about a thorough analysis of how you communicate both internally and externally. The first priority is to determine a key contact within your company with access to materials and the workplace, and who can also provide the following:

Company details ie. legal entity, vision and/or mission statement, business plan, executive summary, general statement about (who your company is and what you do) and customer profile.

Examples of all forms of internal communications inclusive of:

• Tender documents, sample emails, notices, forms (leave, safety and job application forms), internal programmes, value service mapping(shop floor graphics).

Examples of all forms of external communications inclusive of:

• Focussed (ie. letters, submissions), B2B - to your clients and prospective clients, brochures, posters, packaging, Advertising (ie. general promo and job advertisements), DVD/CD-ROM, image library, Verbal (ie. phone answering), sales presentation, information from focus groups (debriefing, customer/consumer interviews).

Quite simply, we look at everything.