• Do you want to increase your marketshare over your competitor?

• Do you want to influence customer purchasing decisions?

• Do you want to make people love your brand?

• Do you want to increase business growth through expansion in existing and emerging markets through diversification beyond those which you currently operate in?

In business, you routinely conduct assessments of your financial health through month-end bookkeeping procedures. In addition, you do an annual inventory to maintain correct internal financial records. This is your financial audit.

Obviously, the financial health of your company is extremely important. However, you should also conduct an annual (or more frequent) audit of your business’s visual appeal to customers, because the visual image of a business will have significant impact on customers’ purchasing decisions.

A visual audit reviews all of your existing internal and external communications; its brand message, products and services and provides feedback and advice in how to improve, build upon or change it to align with your current business goals.