Firstly BrandHOUSE will review your business goals, positioning, key differentiation, and marketing strategies. We’ll conduct an audit of your existing brand communications, as well as those of your competitors, to gain a full understanding of your brand needs and opportunities.
• review existing research reports, business plans, and marketing materials;
• conduct interviews: company executives, customers, partners and other key stakeholders;
• conduct visual audit of corporate and brand communications;
• conduct visual audit of competitor materials; and
• develop brand attribute profile and design criteria.